The GAO may arrange for (i) promotion of the Championship, for radio and television broadcasting and other exhibition and publication of the Championship or excerpts thereof in various media, including so-called “online” or “new media” and (ii) the design, manufacture and sale of merchandise which commemorates or memorializes the Championship, throughout the country or world. By this application, the player consents to the use by the GAO, of his name, likeness, voice and references to him and photographs and other images of him and his play connected with his appearance in the Championship, or any portion(s) thereof, in connection with such media promotion, broadcasting and other exhibition and publication of the championship and design, manufacture and sale of commemorative merchandise. The GAO may utilize the rights granted it hereunder in connection with the promotion and/or commemoration of the 2008 Championship as well as future Championships, other GAO Championships and the GAO. The cooperation of players with authorized representatives of the media is required, provided that no pre-Championship activities outside of those activities, which are part of the Championship, shall be required and provided that the player’s Championship play is not unreasonably interfered with.